Women in Fitness

So this morning, I literally just read an article on Business Insider about Nike launching its new #BetterForIt campaign as they advertise to women in fitness. The commercial shows a couple of women, who are in the "beginning" stage of their workout habits. Trying new workouts, being uncomfortable, and pushing through it. Great campaign. However, the ad doesn't actually show women in the beginning stages of working out. It shows women with pretty much the same body structure. Who, I'm sure, are already pretty in shape, and probably don't have any stigmas about the gym. They don't look like they would be very uncomfortable in the gym around more fit women.

Now, I really wanted to praise the UK's Sport England campaign called "This Girl Can". Not only does this campaign show a more diverse group of women. It really shows women in different shapes and sizes working it out. Not only are these women working it out, they are exuding confidence while doing so. If I needed anymore motivation to get started, and not give two sh*ts about who else was around, this campaign does it for me. Watch both of the videos below: